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Deepica Mutyala is an American businesswoman who is the founder and CEO of Live Tinted. She is of Indian descent. Live Tinted is a multicultural community that discusses beauty products and culture. She is a South Asian beauty influencer with over 634k followers on her Instagram account and over 291k subscribers on her YouTube channel.
Wiki/Biography
Deepica Mutyala was born on Tuesday, 4 July 1989 (age 32 years; as of 2021) in Houston, Texas. Her zodiac sign is Cancer. In 2007, she did BBA in Marketing at the University of Texas at Austin – Red McCombs School of Business. In 2010, Deepica completed her Business Management degree at the University of Edinburg.
Physical Appearance
Height (approx.): 5’ 4”
Weight (approx.): 55 kg
Hair Colour: Black
Eye Colour: Black
Family
Parents & Siblings
Her father’s name is Raja Mutyala, and her mother’s name is Padmasri Mutyala. She has an elder sister named Monica Mutyala Reddy, and she is a Doctor of Medicine. Monica is married to Dinesh Reddy.
Deepica Mutyala (sitting down) with her parents, sister and brother-in-law
Relationships/Affairs
In 2021, in a YouTube video, Deepica Mutyala revealed her relationship status. She disclosed,
I actually haven’t been on a date in two years since I moved to Los Angeles. I haven’t dated anyone in a long time. I was in a very serious relationship. It ended a while back. It took me a very long time to heal from that, and then I launched a company, and forgot how to date.”
Career
Deepica started her marketing internship in 2009 at Florida Breast Cancer Foundation. In the following year, she joined L’Oréal USA for a summer internship. Deepica began her career as an Inventory Deployment Analyst at Limited Brands- Victoria’s Secret PINK in Columbus, Ohio in 2011. In 2012, she joined Birchbox and started working as a Brand Campaign Strategy Manager. She worked there for one year and ten months. In 2014, she was promoted to the position of Brand Development Senior Manager at Birchbox, and she worked there for an additional one year and three months. In 2015, she became a beauty influencer and a YouTube personality when her first video went viral in which she was seen applying red lipstick on the dark circles under her eyes. It was done by her to camouflage her dark circles, cheeks, and chin with the makeup on it. Deepica was invited by The Today Show and The Dr Oz Show soon after her lipstick on the face to cover the dark areas went viral on YouTube. Her video was viewed by more than 10 million viewers. This paved the way for Deepica to get featured in various renowned magazines and tabloids including New York Times, CNN, Vogue, Marie Claire, Refinery29.
Shortly afterwards, these beauty hacks tagged Deepica as a beauty expert on YouTube. Soon, she started endorsing and collaborating with online beauty products and brands to represent the people of her skin tone. She started the partnership with Estee Lauder Companies, Coty, LVMH, Unilever, Mastercard, McDonald’s, & Mercedes Benz. Deepica worked in the commercials of L’Oreal and Samsung in 2018. Deepica established her own venture named Live Tinted in January 2018. Live Tinted is a digital platform that delivers a manifold range of beauty products along with discussing cultural reactions. Its title read as,
Every shade in between.”
In a conversation with a media house, Deepica narrated that Live Tinted provides the platform to belittle personalities to share their personal experiences related to beauty, culture and identity. In 2019, Deepica’s Live Tinted venture launched a multi-purpose Huestick that can be applied on trio eyes, lips and cheeks as a kajal, lipstick, and blusher. Dark circles, dark spots, and hyper-pigmentation can be concealed by this multi stick.
Live Tinted Huestick
Elle’s Future of Beauty Award for Innovation is presented to Deepica soon after the launch of this Huestick. Good Morning America also considered this Huestick as a magic pencil. During the same time, Forbes also commented on Live Tinted Huestick as a community-driven beauty product line. It mentioned,
Live Tinted’s community-driven product line is disrupting 2019 beauty standards.”
Favourites
- Beauty products: Tarte Tarteist Pro Amazonian Clay Palette, It Cosmetics You Sculpted! Universal Contouring Palette, Jo Malone Mimosa & Cardamom Cologne, L’Oréal Paris Voluminous Original Mascara, Kopari Coconut Body Glow, and Farsali Rose Gold Elixir
- Books: The Life-Changing Magic of Tidying Up by Marie Kondo, Blink by Malcolm Gladwell, Daring Greatly by Brené Brown, By Invitation Only: How We Built Gilt and Changed the Way Millions, and Shopped by Alexis Maybank and Alexandra Wilkis Wilson
- Places: Washington Square Park, William Vale, Charlie Bird, Anfora, Rosemary’s
- Television Shows: ‘The Undoing on HBO, and Away and The Crown on Netflix
Facts/Trivia
- Deepica Mutyala enjoys drinking alcohol occasionally.
- Deepica follows a Vegan diet.
- According to Deepica, the rule of makeup is to use the beauty products as per the skin tone, not ethnicity. She narrated it in an interview with a media house. She said,
Just because we are the same ethnicity doesn’t mean we can use the same products. It’s all about the undertones of your skin.”
- She has inked a tattoo ‘जीवनम सुन्दरमस्ति’ on her neck.
Deepica while featuring a tattoo on her neck
- At the age of 18, Deepica’s father ‘Raja Mutyala’ migrated to America. He worked there at Arby’s and other jobs. Deepica, along with her elder sister Monica, was born and brought up in the United States of America.
A childhood picture of Deepica with her sister and parents
- Deepica is a beauty hacker and an expert in beauty products. She is regularly invited to illustrate her beauty tips and ideas on ‘The TODAY Show’ as a guest.
Deepica while demonstrating a hair tutorial on The TODAY Show as a beauty expert
- Deepica Mutyala was honoured in 2020 by the Entrepreneur’s Most Powerful Women award.
Deepica’s mother while posing with Deepica’s award
- As per Deepica, she was helped by her employer ‘Birchbox’ in building up her own beauty product line. In a conversation with a media house, Deepica narrated that ‘Birchbox’ provided her with the marketing opportunities and experience while she was working with them from 2012 to 2014. She told,
I worked at Birchbox, and in true startup culture, you can create opportunities for yourself at a startup. And so, I made it very clear to the founders that I wanted to one day create my own beauty brand, and they gave me opportunities in the company to do that. With the blessings and encouragement of my bosses, I started creating beauty videos on my YouTube channel.”
- In January 2021, Deepica announced on her Instagram account that she was undergoing an egg freezing procedure.
An image Instagrammed by Deepica before going egg freezing process
- Deepica was fond of applying beauty products since childhood. As a beauty expert, she disclosed her daily skincare routine in an interview with a media house. She said,
I keep it simple with my go-to Tatcha cleansing oil followed by Ranavat’s toning mist. It’s a brand with Indian founders and is all about Ayurvedic skincare; the jasmine scent reminds me of my family life. I also apply Estée Lauder’s Advanced Night Repair serum. I try a million other serums, but this one is a safe bet for me. Then, I usually end with my holy grail product: Dr. Jart+ Ceramidin Cream. I’ve been using it since before Dr. Jart was on the map.”
- Deepica Mutyala is a fitness enthusiast. She does boxing regularly to keep her muscles strong.
Deepica while showing her boxing gloves
- Deepica gave a bit of advice to the amateur businesswoman in an interview with a media house. She advised,
It’s our time to have a seat at the table — move forward relentlessly and always ask yourself when you think you’re being too nice, Would a man ask the same question? “
- In May 2021, Deepica Mutyala judged the Miss Universe Pageant. She was one of the three jury members who were judging the show.
Deepica on being the judge of the Miss Universe Pageant in May 2021
- As per Deepica, she uses bath bombs, music, lighting candle, and a face mask while taking a rejuvenating bath. In a conversation with a media house, Deepica narrated her bath routine. She revealed,
My Sunday night routine involves doing a bath with some bath bombs and calming music or an audiobook, lighting a candle, winding down, and maybe wearing a face mask (I love the Summer Fridays Jet lag mask).”
- In May 2021, Deepica was seen campaigning online with the ‘Help India Breathe’ to appeal for funds for the Covid-19 relief in India. This movement was initiated by the YouTuber, Jay Shetty.
Deepica Mutyala on the poster of Help India Breathe donation campaign
- As per Deepica Mutyala, she had to hide under an umbrella so that she would not get darker under the sun in her childhood and teenage. In a conversation with Instyle beauty magazine, Deepica discussed that the beauty standards followed in India were bent towards fair skin tone. She further added that these personal memories gave birth to the Live Tinted brand that serves products for those people who look like her. She elucidated,
Indian beauty standards are also geared towards fair skin, so I used to hide under an umbrella so I wouldn’t get darker. These memories from when I was a kid have really shaped Live Tinted into what it is today. I wanted to create a brand for people who look like me so we can finally be a part of the beauty narrative.”